Thursday, January 21, 2010

New Addiction: Cranberry Raisinets

If you bump into me in a movie theatre lobby and ask me what kind of candy I was totin', my answer would be (in preferential order) Raisinets, Sno-caps, Junior Mints, or Kit Kats. Raisinets were always the best because they were sweet, sugary, chocolately, and a tiny bit moist. Oh yeah, since they are raisins, they are HEALTHY.

Last week my boss Dave introduced me to Cranberry Raisinets, and I have fallen into line behind him extolling the sweet praises of the little new millennium treat that boasts "anti-oxidants and free radicals". The love of cranberry rises and falls with the decades, and still conveniently fits into the HEALTHY candy category. How could you possibly improve Raisinets? Someone is a marketing genius, since these treats have no raisins in them.

Dave gave me my own whole bag of Cranberry Raisinets, so it took me (an amazingly long time thank you) three days to eat them (and share them). My very first taste was quite skeptical, having my memory banks programmed for that very sweet raisin when in fact I got something slightly more tart. The next few bites made me forget all about raisinets, in fact, I think these are slightly more "adult" and dare I say savory, not as sugary as the mothership raisin flavor but still sweet from the chocolate.

If you're as old as me, you're probably singing the 70's commercial jingle song for the candy (Goobers, Raisinets, chocolate covered treats, Raisinets and Goobers, mighty good to eat). I can't find it online, yell if you can spot the link.

This is one treat worth picking up, give it a go and please share your thoughts here.

4 comments:

Jesseanna said...

Yum! They look delish, though I agree - they need a catchier name than "Cranberry Raisinets." Cranettes? Cran-bits? Too bad "Craisins" was already taken.

Anonymous said...

Don't stop posting such stories. I love to read articles like that. BTW add more pics :)

Anonymous said...

Pretty interesting blog you've got here. Thanx for it. I like such themes and everything that is connected to this matter. BTW, why don't you change design :).

Dawn Haley Morton said...

change our design... Hmmm... will have to talk to the Senior Food Partner about this potential upgrade. Do we know any designers? :)