At some point as an adult, you realize that the things you remember as being really BIG as a child are actually kind of normal or even small. For instance, the walk from the schoolyard through the back field to my yard at home seemed like a mile easy, when in fact it was about 200 yards. I think that Twinkies have shrunk as well, they used to be a sunny yellow color and clock in about the size of my forearm, when now they're this brownish greasy cake that i can eat in two bites. I wasn't sure if I just grew up a whole lot, or they shrunk the cakes and didn't tell anyone.
So...the other day my husband stared in disbelief when he discovered that he got only one bowl of the Breyers Dulce de Leche ice cream. I found that hard to believe, when my mother and I each had 2 very small bowls. Breyers is always good for a party, feeding umpteen people small servings. Then I was informed that Breyers shrunk their half gallon ice cream to 1.75 quarts and now to 1.5 quarts, which made me promptly head to the freezer. I pulled out the replacement ice cream (Breyers cherry vanilla) and in fact it WAS 1.5 quarts, and over $4 to boot. Same price, less ice cream?
I went online and found this great posting on Consumerist about
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the
Breyers shrinkage. I gather it's a cost of goods issue, rather than a decrease in the popularity of the half gallon. Now I will have to pay $4.29 a gallon to drive to the store 2x a week instead of once to refill my ice cream stash. I guess it's time to go on a diet!
In which other cases has the recent economy affected other foods?